Eleks
xfo online logo
propeller award
TV
MacBook Pro

PROJECT

CHALLENGES AND GOALS

The main challenge was to carry out cross-platform development with user generated content
within the high-load scalable system, satisfying the customer’s need for a short time-to-market digital product.

img_tv
Reaching the Audience
+
web
Attracting the Audience

We took up all the challenges of this digital project by taking care of the customer’s requirements, exceeding the expectations of the participants, and proving ourselves as valued and trusted UI/UX specialists.

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High-load system shadow
graphic
Strict time restrictions for development shadow
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Social Media integration shadow

stage 1

Concept AND UX DESIGN

The best practices of socialization, gamification and personification were embodied by the Prodigi digital agency into the concept of the advanced cross-platform digital project “X-Factor Online.” The main task
of ELEKS was to bring the concept to life for the popular TV brand “X-Factor” to add new dimensions
to its top-show concept.

Sing at home and record with a webcam
web web
Sing on the main stage in Ukraine

UX DESIGN

On the basis of the initial prototypes, we have developed the entire set of wireframes
to enhance usability and user experience.

2

stage 2

FROM WIREFRAMES TO THE FINAL DESIGN

The core target of the design works was to create an emotive effect so that the users can experience the unforgettable atmosphere of the show, but with due attention to the brand guidelines of the TV show. We came up with the idea of a flexible design which changed slightly for each of three seasons of the X-Factor to reflect the changes in the concept of the TV show itself.

Thank’s Keepa
for design improvement

GIFT ICONS DESIGN

We designed a set of unique gift icons for fans to support their idols
by sending them special gifts.

stage 3

ON-LINE SHOW IMPLEMENTATION MECHANISM

X-Factor Online is more than just a web portal for talented people, devoted fans and creative owners of the show, it is a perfect solution where everyone can find something interesting. Therefore, the implementation mechanism covered all the milestones on the road to a successful on-line project.

  • Sing on webcam
  • Get your Score
  • Go to the Top of the week
  • Get the score from judge
  • Become famous!
The automatic system analyzes
your voice and gives you a scores
1

SING AND GET YOUR SCORE

Become a superstar using only a webcam and the Internet. The integrated Skore System will be a fair judge of your talent.

2

CREATE YOUR PERSONAL ACCOUNT

Log in with one of the most popular social networks or
create a new account, where you can share the sparkling
moments of your life. Attract followers to support
you on the way to success!

Add friends and new fans
to vote for you
Be active and share new performances
to get the highest rate
Send different gifts for highest rate
3

CREATE YOUR FAN-ZONE

To increase your rating, encourage your friends and followers to vote for you and send you special gifts.

4

MOVE TO THE TOP 5

Get the highest rating in your category and move to the TOP 5.
Live out your dream and sing in the main stage
of the country to win the X-Factor!

ask for vote

ASK TO VOTE FOR YOU

Promote yourself in social media,
collect likes and become a star!

WIN THE WEEKEND SHOW

Win the weekend show and you will be a step close to the main stage in Ukraine!
Now it is your chance to be the winner of the X-Factor online.

win

stage 4

DEVELOPMENT

The four main features we implemented in the course of the development.

1
Scalability
2
Flexibility
3
HIGH-LOAD
4
State-of-the-art CMS

Skore analyzes the performance in seconds, giving ratings based
on vocal musicality and expression.

Accurate, impartial and entertaining
Works with any language or genre
No background music is required
All you need is a webcam and a microphone
video image

SOCIAL MEDIA INTEGRATION

We integrated the portal with the most popular social
networks to simplify the registration process
and activities on site.

PAYMENT SYSTEMS INTEGRATION

The platform perfectly integrates with a number of the payment systems to provide a smoothly monetary transaction process. Special attention was paid to the security aspects of this matter.

MONETIZATION

For the benefit of the show-holders, we implemented the show ‘X-money’
internal currency to transform the users’ activity into cash.

Intercassa
SMS
Gifts
Votes
Advertising

HIGH-LOAD SYSTEM

Due to the rapidly increasing number of users, especially during the weekend broadcasting of the TV show,
we came up with the decision that had allowed the system to scale well during the load peaks.

3
min
244
max
89
avg
Connections / sec
4 460
max
1 112
avg
Requests / sec
2 521
min
20 803
max
10 321
avg
Visitors / daily

FINAL

RESULTS

Successful cooperation from three months to three seasons.

Awards-winning project:
Digital festivals awards, including the Propeller Digital Awards;
Constant increase of the audience;
Completed project within the strict time limits .

27 017
Singed songs
4 300
Singers
229 052
Fans

VISITOR STATISTICS

Visitor statistics per weekend broadcasting of TV show.

50 542 Unique
USERS
65 241 Unique
USERS
160 875Unique
USERS
80 251Unique
USERS
70 097Unique
USERS
75 587Unique
USERS
230 847Unique
USERS
95 428Unique
USERS
79 288Unique
USERS
68 208Unique
USERS
110 951Unique
USERS
165 743Unique
USERS
82 764Unique
USERS
57 976Unique
USERS
64 159Unique
USERS
90 147Unique
USERS
181 657Unique
USERS
123 857Unique
USERS
71 864Unique
USERS
X-factor LIVE
X-factor LIVE
X-factor LIVE
X-factor LIVE
28 163 usersin VKONTAKTE GROUP
6 pagesAVG. PER VISIT
5 minAvg. duration of a visit